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The factors affecting the green brand equity of electronic products: Green marketing
16 references·7 citing·40 second hop
The factors affecting the green brand equity of electronic products: Green marketing (2015)The factors affecting the green brand equ…Enhance green purchase intentions (2012)Enhance green purchase intent…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…The Influence of Green Innovation Performance on Corporate Advantage in Taiwan (2006)The Influence of Green Innova…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Impact of Technology on t…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination (1997)Modelling the relationship be…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The Nature of Customer Value: An Axiology of Services in the Consumption Experience (1994)The Nature of Customer Value:…A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes (1991)A Longitudinal Analysis of th…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam (2025)The Impact of 7Ps Green Marke…Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction (2024)Leveraging green brand equity…Effect of green integrated marketing communication on green purchase intention in indian banking sector (2024)Effect of green integrated ma…BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW (2022)BRAND EQUITY IN A DIGITAL AGE…THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE (2021)THE INFLUENCE OF GREEN MARKET…You reap what you sow: The role of Karma in Green purchase (2020)You reap what you sow: The ro…Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori: (2019)Measuring Green Brand Equity …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The Driver of Green Innovation and Green Image – Green Core Competence (2007)Green innovation and environmental performance: The role of green transformational leadership and green human resource management (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer patronage and risk perceptions in Internet shopping (2003)Customer repurchase intention (2003)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)E‐service quality: a model of virtual service quality dimensions (2003)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

  • 1970Determining Sample Size for Research Activities18,904 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2006The Influence of Green Innovation Performance on Corporate Advantage in Taiwan2,533 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,795 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 1991A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes1,422 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 1994The Nature of Customer Value: An Axiology of Services in the Consumption Experience1,364 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,238 cited
  • 1989MANAGING BRAND EQUITY1,150 cited

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2004
Understanding retail branding: conceptual insights and research priorities
1,095 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • Cited by

    • 2020You reap what you sow: The role of Karma in Green purchase24 cited
    • 2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam22 cited
    • 2024Leveraging green brand equity for organic food brands: the multifaceted role of green satisfaction20 cited
    • 2019Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:17 cited
    • 2021THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE16 cited
    • 2022BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW10 cited
    • 2024Effect of green integrated marketing communication on green purchase intention in indian banking sector10 cited