Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Social media for public relations: Lessons from four effective cases

2 references·16 citing·55 second hop

FromToDepth

this work references cited by second hop

References

1971Introduction to Social Research.746 cited
2014Is using social media “good” for the public relations profession? A critical reflection186 cited

Cited by

2016Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication118 cited
2017Public information officers’ social media monitoring during the Zika virus crisis, a global health threat surrounded by public uncertainty116 cited
2022Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure87 cited
2018Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement76 cited
2020An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan73 cited
2018A Multidimensional Network Approach to Strategic Communication62 cited
2018Public relations at the crossroads58 cited
2020Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations58 cited
2022A decade of social media in public relations research: A systematic review of published articles in 2010–202052 cited
2020Consumers’ Purchase Intention of Organic Food via Social Media: The Perspectives of Task-Technology Fit and Post-acceptance Model49 cited
2019

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

42 cited

2021Public relations in the age of data: corporate perspectives on social media analytics (SMA)36 cited

2023Researcher Responsibility to Diversity and Inclusion in Public Relations and Social Scientific Research: A Call for More Inclusive Research and Researcher Participation29 cited

2018Editors’ letter: New research and opportunities in public relations and visual communication29 cited

2021Do organizational differences matter for the use of social media by public organizations? A computational analysis of the way the German police use Twitter for external communication25 cited

2024Role of public relations practices in content management: the mediating role of new media platforms19 cited