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Does Chain Labeling Make Private Labels More Successful? · Study

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ArticleDoes Chain Labeling Make Private Labels More Successful?

Oliver Schnittka2015

Article2015

Does Chain Labeling Make Private Labels More Successful?

Oliver Schnittka · Jan-Michael Becker · Karen Gedenk · Henrik Sattler · Isabel Victoria Villeda · Franziska Völckner

13 citations·0/0 files stored·Schmalenbach Business Review

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1990Consumer Evaluations of Brand Extensions 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs 2002The C-OAR-SE procedure for scale development in marketing 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 1998Brand Equity as a Signaling Phenomenon 1969Risk Taking and Information Handling in Consumer Behavior 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 2004Understanding retail branding: conceptual insights and research priorities

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2018Store brand adoption and penetration explained by trust

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2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailingarticle · 18 shared references 2014PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTIONarticle · 15 shared references 2012Abstracting Empirical Generalizations from Private Label Brand Researchother · 14 shared references 2010From the retail brand to the retail‐er as a brand: themes and issues in retail branding researcharticle · 13 shared references 2009Consumer‐factors moderating private label brand success: further empirical resultsarticle · 13 shared references 2015The development of a consumer value proposition of private label brands and the application thereof in a South African retail contextarticle · 13 shared references

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Year2015

Typearticle

Published2015-01-01

VenueSchmalenbach Business Review

ISSN-L1439-2917

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf03396925

openalex_workW2222683186

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