References

• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
• 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 1995A comparative analysis of four scales of consumer involvement646 cited
• 2000Consumer-level factors moderating the success of private label brands604 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1993