Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Informational and Transformational Responses to Celebrity Endorsements

16 references·16 citing·37 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1969The Handbook of Social Psychology12,518 cited
1986Communication and Persuasion5,214 cited
2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1983Advances in Consumer Research2,879 cited
1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,301 cited

1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited

1967The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.935 cited

Cited by

2010Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise228 cited
2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
2023The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour152 cited
2013Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit126 cited
2020Picture Me Drinking: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults120 cited
2020Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions81 cited
2022An integrated model of congruence and credibility in celebrity endorsement63 cited
2015Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility45 cited
2016Attractive or Credible Celebrities: Who Endorses Green Products Better?45 cited
2018Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements39 cited
2014Effect of Celebrity Endorsement in Advertising Activities by Product Type33 cited
2012Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image26 cited
2013Effects of celebrity-organization congruence on audience attitudes, preferences, and credibility ratings for goodwill ambassadors21 cited
2019Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives19 cited
2016The best match-up of airline advertising endorsement and flight safety message17 cited
2015Does advertising strategy matter in influencing mutual fund purchase?17 cited