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Brand Management Prognostications
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Brand Management Prognostications (1999)Brand Management PrognosticationsThe Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures (2011)The Performance of Global Bra…Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge (2011)Rebranding Employment Brandin…Brand personality and destination image of Istanbul (2011)Brand personality and destina…Brand equity's antecedent/consequence relationships in cross‐cultural settings (2010)Brand equity's antecedent/con…The influence of core‐brand attitude and consumer perception on purchase intention towards extended product (2009)The influence of core‐brand a…Examining Brand Equity Antecedent/Consequence Relationships (2009)Examining Brand Equity Antece…Destination brand positions of a competitive set of near-home destinations (2009)Destination brand positions o…Provenance associations as core values of place umbrella brands (2008)Provenance associations as co…Interactions between organisational cultures and corporate brands (2008)Interactions between organisa…Destination image and destination personality (2007)Destination image and destina…The Impact of Visiting a Brand Website on Brand Personality (2003)The Impact of Visiting a Bran…Pre-Purchase Online Information Seeking: Search versus Browse. (2003)Pre-Purchase Online Informati…Managing the franchised brand: The franchisees' perspective (2003)Managing the franchised brand…Industrial brand management: a distributor’s perspective in the UK fine‐paper industry (2001)Industrial brand management: …E-competitive transformations (2001)E-competitive transformationsBrand custodianship: (2001)Brand custodianship:Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Place branding research: A cross-disciplinary agenda and the views of practitioners (2010)What's in a Name? Place Branding and Toponymic Commodification (2014)Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)Content Analysis: An Introduction to its Methodology. (1984)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Handbook of Qualitative Research (1994)Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website (2009)A neuroergonomic approach to evaluating mental workload in hypermedia interactions (2011)The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations (2013)Case Study Research: Design and Methods (1984)Scale Development : Theory and Applications (1991)Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market (2010)A destination-branding model: An empirical analysis based on stakeholders (2011)Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Destination brand experience and visitor behavior: Testing a scale in the tourism context (2014)Destination service quality, affective image and revisit intention: The moderating role of past experience (2015)Branding co-creation with members of online brand communities (2016)Building Strong Brands (1995)Dimensions of Brand Personality (1997)A model of destination image formation (1999)Development and validation of a destination personality scale for mainland Chinese travelers (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services (2011)Brand experimental value versus brand functional value: which matters more for the brand? (2015)Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior (2015)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. (1990)Generating brand awareness in Online Social Networks (2015)The impact of corporate reputation on brand attitude and purchase intention (2016)Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019)Measuring the Involvement Construct (1985)Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality (2008)Information and Communication Technologies in Tourism 2014 (2013)Brand personality: Current insights and future research directions (2023)STRATEGIC SENSEMAKING AND ORGANIZATIONAL PERFORMANCE: LINKAGES AMONG SCANNING, INTERPRETATION, ACTION, AND OUTCOMES. (1993)Sensemaking in Organizations (1996)Net gain: Expanding markets through virtual communities (1999)Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view (2002)Internet Adoption by Travel Agents: a Case of Egypt (2012)British SMEs’ e-commerce technological investments and firm performance: an RBV perspective (2015)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Risk, Return, and Equilibrium: Empirical Tests (1973)Common risk factors in the returns on stocks and bonds (1993)Brand equity and firm performance: the complementary role of corporate social responsibility (2019)Doing good when times are bad: the impact of CSR on brands during recessions (2020)Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms (2021)
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  • 2009Destination brand positions of a competitive set of near-home destinations378 cited
  • 2007Destination image and destination personality335 cited
  • 2008Provenance associations as core values of place umbrella brands158 cited
  • 2011Brand personality and destination image of Istanbul130 cited
  • 2011The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures122 cited
  • 2009The influence of core‐brand attitude and consumer perception on purchase intention towards extended product99 cited
  • 2009Examining Brand Equity Antecedent/Consequence Relationships83 cited
  • 2003The Impact of Visiting a Brand Website on Brand Personality70 cited
  • 2001E-competitive transformations68 cited
  • 2003Pre-Purchase Online Information Seeking: Search versus Browse.66 cited
  • 2008Interactions between organisational cultures and corporate brands63 cited
  • 2010Brand equity's antecedent/consequence relationships in cross‐cultural settings57 cited
  • 2001Industrial brand management: a distributor’s perspective in the UK fine‐paper industry53 cited
  • 2011Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge

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48 cited
  • 2001Brand custodianship:46 cited
  • 2003Managing the franchised brand: The franchisees' perspective44 cited