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Persuasion Principles Index: ready for pretesting advertisements
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Persuasion Principles Index: ready for pretesting advertisements (2016)Persuasion Principles Index: ready for pr…Predictive validity of evidence-based persuasion principles (2016)Predictive validity of eviden…Predicting what? The strengths and limitations of a test of persuasive advertising principles (2016)Predicting what? The strength…Predicting advertising execution effectiveness: scale development and validation (2016)Predicting advertising execut…Evidence-based advertising using persuasion principles (2016)Evidence-based advertising us…Improving forecasts using equally weighted predictors (2015)Improving forecasts using equ…Golden rule of forecasting: Be conservative (2015)Golden rule of forecasting: B…Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements (2014)Message Generalizations That …Illusions in regression analysis (2012)Illusions in regression analy…Evidence-based advertising (2011)Evidence-based advertisingThe principles (2010)The principlesPersuasive Advertising: Evidence-based Principles (2010)Persuasive Advertising: Evide…Persuasive Advertising (2010)Persuasive AdvertisingUsing Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising (2009)Using Quasi-Experimental Data…Prediction of Consumer Behavior by Experts and Novices (1991)Prediction of Consumer Behavi…The Seer-Sucker Theory: The Value of Experts in Forecasting (1980)The Seer-Sucker Theory: The V…Combining forecasts: A review and annotated bibliography (1989)The M3-Competition: results, conclusions and implications (2000)Principles of Forecasting (2001)The human factor in supply chain forecasting: A systematic review (2018)From Data to Causes II: Comparing Approaches to Panel Data Analysis (2019)Forecasting: theory and practice (2022)Why Most Published Research Findings Are False (2005)Introduction to Meta‐Analysis (2009)A Meta-Analytic Examination of the Continued Influence of Misinformation in the Face of Correction: How Powerful Is It, Why Does It Happen, and How to Stop It? (2019)Fact-Checking: A Meta-Analysis of What Works and for Whom (2019)Evaluating the Impact of Attempts to Correct Health Misinformation on Social Media: A Meta-Analysis (2020)Introduction to Meta‐Analysis (2021)Predicting Starch Scores (1981)Revised Unique Selling Proposition: Scale Development, Validation, and Application (2016)Forecasting methods and principles: Evidence-based checklists (2018)Linear models in decision making. (1974)The robust beauty of improper linear models in decision making. (1979)Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory (2013)When to choose the simple average in forecast combination (2016)Statistical Inference with PLSC Using Bootstrap Confidence Intervals1 (2018)On the Failure to Eliminate Hypotheses in a Conceptual Task (1960)On the psychology of prediction. (1973)Telling more than we can know: Verbal reports on mental processes. (1977)Combining Individual Judgments (1985)Unlearning and backcasting: Rethinking some of the questions we ask about the future (1988)A survey of human judgement and quantitative forecasting methods (2021)Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Product Familiarity and Learning New Information (1984)Discovery-Oriented Consumer Research (1993)How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study (2006)Creating value offerings via operant resource-based capabilities (2008)The Method of Multiple Working Hypotheses (1965)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 (2014)Celebrity endorsements: a literature review and research agenda (2016)Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity (2016)Why Most Published Research Findings Are False (2005)Understanding the New Statistics: Effect Sizes, Confidence Intervals, and Meta-Analysis (2011)Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention (2014)Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis (2014)Communicating scientific uncertainty (2014)Simple versus complex forecasting: The evidence (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Creative That Sells: How Advertising Execution Affects Sales (2015)Emotional or Rational? 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References

  • 2012Illusions in regression analysis327 cited
  • 2015Golden rule of forecasting: Be conservative169 cited
  • 2010Persuasive Advertising140 cited
  • 1991Prediction of Consumer Behavior by Experts and Novices119 cited
  • 2014Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements108 cited
  • 1980The Seer-Sucker Theory: The Value of Experts in Forecasting98 cited
  • 2010Persuasive Advertising: Evidence-based Principles93 cited
  • 2015Improving forecasts using equally weighted predictors49 cited
  • 2011Evidence-based advertising40 cited
  • 2009Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising24 cited
  • 2016Predictive validity of evidence-based persuasion principles16 cited
  • 2016Predicting advertising execution effectiveness: scale development and validation10 cited
  • 2010The principles9 cited
  • 2016Predicting what? The strengths and limitations of a test of persuasive advertising principles8 cited
  • 2016Evidence-based advertising using persuasion principles8 cited

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