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Measuring marketing performance: a critique of empirical literature
16 references·2 citing·40 second hop
Measuring marketing performance: a critique of empirical literature (2003)Measuring marketing performance: a critiq…Strategic Management and Business Policy (2005)Strategic Management and Busi…The Performance Prism: The Scorecard for Measuring and Managing Business Success (2003)The Performance Prism: The Sc…The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance (2002)The Effects of Entrepreneuria…Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives (2002)Marketing productivity, marke…Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard (2001)Communicating and Controlling…Applying the Balanced Scorecard Concept: An Experience Report (2001)Applying the Balanced Scoreca…Firm-Level Export Performance Assessment: Review, Evaluation, and Development (2000)Firm-Level Export Performance…The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence (1999)The Relationship between Subj…Marketing Performance Measures: History and Interrelationships (1999)Marketing Performance Measure…Market orientation, service quality and business profitability: a conceptual model and empirical evidence (1998)Market orientation, service q…Are Nonfinancial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction (1998)Are Nonfinancial Measures Lea…Using the balanced scorecard as a strategic management system (1996)Using the balanced scorecard …Measuring performance in entrepreneurship research (1996)Measuring performance in entr…The balanced scorecard--measures that drive performance. (1992)The balanced scorecard--measu…The balanced scorecard : measures that drive performance (1992)The balanced scorecard : meas…Measurement of Business Economic Performance: An Examination of Method Convergence (1987)Measurement of Business Econo…Social Networking and the Family Business Performance: A Conceptual Consideration (2019)Social Networking and the Fam…Measuring marketing effectiveness: an agenda for SMEs (2011)Measuring marketing effective…Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Predictors and financial outcomes of corporate entrepreneurship: An exploratory study (1991)The competitiveness of small and medium enterprises (2002)Arriving at the high-growth firm (2003)Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs (2010)Corporate Forecasts of Earnings Per Share and Stock Price Behavior: Empirical Test (1976)The Balanced Scorecard (1998)Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I (2001)Performance implications of strategic performance measurement in financial services firms (2003)Customer Satisfaction and Shareholder Value (2004)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Linking two dimensions of entrepreneurial orientation to firm performance (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Validation Guidelines for IS Positivist Research (2004)Organizational Structure, Environment and Performance: The Role of Strategic Choice (1972)Market Orientation and the Learning Organization (1995)Entrepreneurial Orientation, Dynamic Capabilities and International Performance (2005)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)The determinants of export performance: A review of the research in the literature between 1998 and 2005 (2008)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)The Theory of Economic Development (2003)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005)Contemporary Strategy Analysis (1998)TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Accelerated internationalization by emerging markets’ multinationals: The case of the white goods sector (2007)Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm (2007)Unfreezing change as three steps: Rethinking Kurt Lewin’s legacy for change management (2015)Performance measurement system design (1995)Performance management: a framework for management control systems research (1999)Clarifying Business Models: Origins, Present, and Future of the Concept (2005)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. (1996)Performance measurement systems in SMEs: A review for a research agenda (2005)Contemporary performance measurement systems: A review of their consequences and a framework for research (2012)The Sustainability Balanced Scorecard: A Systematic Review of Architectures (2014)
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References

  • 1992The balanced scorecard : measures that drive performance12,082 cited
  • 1992The balanced scorecard--measures that drive performance.7,979 cited
  • 1996Using the balanced scorecard as a strategic management system5,014 cited
  • 1998Are Nonfinancial Measures Leading Indicators of Financial Performance? An Analysis of Customer Satisfaction1,609 cited
  • 1996Measuring performance in entrepreneurship research1,117 cited
  • 2003The Performance Prism: The Scorecard for Measuring and Managing Business Success1,031 cited
  • 1987Measurement of Business Economic Performance: An Examination of Method Convergence1,019 cited
  • 2002The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance1,011 cited
  • 2000Firm-Level Export Performance Assessment: Review, Evaluation, and Development894 cited
  • 2005Strategic Management and Business Policy831 cited
  • 2001Communicating and Controlling Strategy: An Empirical Study of the Effectiveness of the Balanced Scorecard820 cited
  • 2001Applying the Balanced Scorecard Concept: An Experience Report328 cited
  • 1999The Relationship between Subjective and Objective Company Performance Measures in Market Orientation Research: Further Empirical Evidence313 cited
  • 1998Market orientation, service quality and business profitability: a conceptual model and empirical evidence

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309 cited
  • 2002Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives289 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • Cited by

    • 2019Social Networking and the Family Business Performance: A Conceptual Consideration22 cited
    • 2011Measuring marketing effectiveness: an agenda for SMEs19 cited