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Crossing Offline and Online Media
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Crossing Offline and Online Media (2003)Crossing Offline and Online MediaUnderstanding Click and Mortar E-Commerce Approaches (2002)Understanding Click and Morta…The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…The 22 Immutable Laws of Branding (2001)The 22 Immutable Laws of Bran…Different Forced-Exposure Levels to Banner Advertisements (2001)Different Forced-Exposure Lev…Comparing Distinctions and Similarities Across Websites of Newspapers, Radio Stations, and Television Stations (2001)Comparing Distinctions and Si…Clicks vs. Bricks in the Emerging Online Financial Services Industry (2001)Clicks vs. Bricks in the Emer…Search engines, portals and global capitalism (2000)Search engines, portals and g…Content dimensions of Web advertising: a cross-national comparison (1999)Content dimensions of Web adv…Media economics: Theory and practice (1994)Media economics: Theory and p…Another look at interrater agreement. (1988)Another look at interrater ag…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The Measurement of Observer Agreement for Categorical Data (1977)Reliability of reports of violent victimization and posttraumatic stress disorder among men and women with serious mental illness (1999)A narrative approach to ethnic identity in emerging adulthood: Bringing life to the identity status model. (2008)Content Analysis—A Methodological Primer for Gender Research (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Communication and Persuasion (1986)Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)Advertising Repetition and Placement Issues in On-Line Environments (2008)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)Following the Herd or Not? (2001)The Changing Landscape of the European Financial Services Sector (2001)Integration of Non‐market and Market Activities in Cross‐border Mergers and Acquisitions (2017)Content Analysis for the Social Sciences and Humanities. (1970)THE GLOBALIZATION OF MARKETS (1983)Antecedents and Consequences of Web Advertising Credibility (2002)Analyzing the cultural content of web sites (2005)Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research (2005)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1987)Technological innovation and market turbulence: The dot-com experience (2006)Attitude toward internet web sites, online information search, and channel choices for purchasing (2007)What kind of in-store smart retailing for an omnichannel real-life experience? (2018)WWW.Branding.States.US:An analysis of brand-building elements in the US state tourism websites (2005)Implementing an intended brand personality: a dyadic perspective (2011)The selective nature of place branding and the layering of spatial identities (2011)Online Editors Rate Web News Quality Criteria (2007)Types of Fantasy Sports Users and Their Motivations (2007)Local Radio and Microblogging: How Radio Stations in the U.S. are Using Twitter (2011)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)Journalists and the information-attention markets (2008)Economic perspectives (2010)Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms (2015)
this work references cited by second hop

References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 1988Another look at interrater agreement.229 cited
  • 2001Different Forced-Exposure Levels to Banner Advertisements171 cited
  • 1994Media economics: Theory and practice132 cited
  • 2001The 22 Immutable Laws of Branding124 cited
  • 1999Content dimensions of Web advertising: a cross-national comparison96 cited
  • 2001Clicks vs. Bricks in the Emerging Online Financial Services Industry83 cited
  • 2002Understanding Click and Mortar E-Commerce Approaches72 cited
  • 2001Comparing Distinctions and Similarities Across Websites of Newspapers, Radio Stations, and Television Stations72 cited
  • 2000Search engines, portals and global capitalism6 cited

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