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Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions
16 references·3 citing·36 second hop
Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions (2011)Building Strong Service Brands: The Hiera…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding the Effect of C…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Building Strong Brands (1995)Building Strong BrandsThe Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Generic medicine brand knowledge structure, relationships and purchase (2020)Generic medicine brand knowle…Factors Influencing Brand Loyalty in Durable Goods Market (2018)Factors Influencing Brand Loy…The influence of service brand equity on the strength of brand relationships in the fast food industry (2013)The influence of service bran…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Dimensions of Brand Personality (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
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  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

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1,490 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • Cited by

    • 2018Factors Influencing Brand Loyalty in Durable Goods Market17 cited
    • 2020Generic medicine brand knowledge structure, relationships and purchase11 cited
    • 2013The influence of service brand equity on the strength of brand relationships in the fast food industry8 cited