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The social dimension of multi-racial advertising: Its impact on consumers’ attitude
16 references·0 citing·41 second hop
The social dimension of multi-racial advertising: Its impact on consumers’ attitude (2009)The social dimension of multi-racial adve…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility (2006)“I Need You Too!” Corporate I…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response (2001)What We See Makes Us who We a…Corporate social responsibility and cause-related marketing: an overview (2001)Corporate social responsibili…Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective (2001)Consumers' Responses to Negat…Race, homophily, and purchase intentions and the Black consumer (2000)Race, homophily, and purchase…Gender and Multicultural Issues in Advertising: Stages on the Research Highway (1999)Gender and Multicultural Issu…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Viewers’ Reactions to Racial Cues in Advertising Stimuli (1991)Viewers’ Reactions to Racial …The Effects of Actors' Race in Commercial Advertising: Review and Extension (1991)The Effects of Actors' Race i…Recent Attribution Research in Consumer Behavior: A Review and New Directions (1988)Recent Attribution Research i…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Attribution theory in social psychology (1967)Attribution theory in social …The psychology of interpersonal relations. (1958)The psychology of interperson…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The impact of perceived corporate social responsibility on consumer behavior (2005)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Statistical principles in experimental design. (1962)Book Reviews: Statistical Methods for Meta-Analysis Larry V. 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References

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  • 2001Consumers' Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective547 cited
  • 2006“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility461 cited
  • 2001What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response374 cited
  • 1991The Effects of Actors' Race in Commercial Advertising: Review and Extension195 cited
  • 1991Viewers’ Reactions to Racial Cues in Advertising Stimuli

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128 cited
  • 1999Gender and Multicultural Issues in Advertising: Stages on the Research Highway79 cited
  • 2000Race, homophily, and purchase intentions and the Black consumer67 cited
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