Cited by

• 2013How using versus showing interaction between characters and products boosts product placement effectiveness75 cited
• 2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited
• 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
• 2018Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition52 cited
• 2014Modeling attitude constructs in movie product placements51 cited
• 2019Expanding the Agenda of Research on Product Placement: A Commercial Intertext48 cited
• 2016Identifying With the Brand Placed in Music Videos Makes Me Like the Brand42 cited
• 2015When James Bond shows off his Omega: does product placement affect its media host?40 cited
• 2020Placing products in humorous scenes: its impact on brand perceptions39 cited
• 2016Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control38 cited
• 2019Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness34 cited
• 2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude32 cited
• 2013Liking of Movie Genre Alters the Effectiveness of Background Product Placements32 cited
• 2016Can negative characters in soap operas be positive for product placement?31 cited
• 2013Conscious and nonconscious effects of product placement: Brand recall and active persuasion knowledge affect brand attitudes and brand self-identification differently.30 cited
• 2016Dynamic Exposure to Alcohol Advertising in a Sports Context Influences Implicit Attitudes29 cited