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Impact of Brand Equity on Purchase Intention and Development, Brand Preference and Customer Willingness to Pay Higher Prices
16 references·2 citing·49 second hop
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References

  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2014Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions1,115 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 1954Research Methods in the Behavioral Sciences708 cited
  • 2013The influence of brand equity on consumer responses390 cited
  • 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin367 cited
  • 2012Generating global brand equity through corporate social responsibility to key stakeholders324 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity292 cited
  • 2010A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector289 cited
  • 2014Talented people and strong brands: The contribution of human capital and brand equity to firm value232 cited
  • 2011Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile123 cited
  • 2009Customer-Based Brand Equity for Global Brands: A Multinational Approach

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98 cited
  • 2009From goods to service branding88 cited
  • 2009Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations76 cited
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    • 2022Examining the Mediating Role of Consumer Desire for Luxury Can Perceived Sustainability and Natural Rarity Evoke Willingness to Pay More?19 cited
    • 2015An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelers16 cited