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From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition
16 references·6 citing·47 second hop
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(1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Strength of Weak Ties (1973)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Product–Service Systems (PSS) business models and tactics – a systematic literature review (2014)Customer experience management: toward implementing an evolving marketing concept (2015)Statistical principles in experimental design. (1962)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Word of mouth communication within online communities: Conceptualizing the online social network (2007)When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (2009)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Climate strength: a new direction for climate research. (2002)Stakeholder Theory: The State of the Art (2010)The Network Paradigm in Organizational Research: A Review and Typology (2003)An Explication of Social Norms (2005)Social Networks and Health (2008)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2011Customer Engagement3,657 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1996Network models of the diffusion of innovations1,659 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2010The Impact of New Media on Customer Relationships1,415 cited
  • 2007Rethinking Customer Solutions: From Product Bundles to Relational Processes1,376 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1991Evolution of the Marketing Organization: New Forms for Turbulent Environments625 cited
  • 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
  • 2009Mobile Marketing: A Synthesis and Prognosis484 cited
  • 2000Relationship Marketing Theory: Its Roots and Direction

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384 cited
  • 1992Relationship marketing: bringing quality, customer service and marketing together359 cited
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    • 2017Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle39 cited
    • 2019IMC in digitally-empowering contexts: the emerging role of negotiated brands34 cited
    • 2021Impact of AI regulation and governance on online personal data sharing: from sociolegal, technology and policy perspective19 cited
    • 2013Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media18 cited
    • 2022Examining the Dimensions of Adopting Natural Language Processing and Big Data Analytics Applications in Firms18 cited
    • 2016Interactivity, Marketing Communication, and Emerging Markets: A Way Forward16 cited