References

• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
• 1997Dimensions of Brand Personality5,056 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 1991Managing Brand Equity3,818 cited
• 1987Attribution: Perceiving the Causes of Behavior3,713 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 1980Attribution Theory and Research2,648 cited
• 1996Reputation: Realizing Value from the Corporate Image2,620 cited
• 1981Tourist motivation an appraisal1,463 cited
• 1984Consumer Reactions to Product Failure: An Attributional Approach1,353 cited
• 1997Relations between organizational culture, identity and image1,239 cited
• 1992Human Motivation: Metaphors, Theories, and Research1,187 cited