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Retailer Advertising Strategies
6 references·0 citing·20 second hop
Retailer Advertising Strategies (1991)Retailer Advertising StrategiesAd spending: growing market share. (1990)Ad spending: growing market s…Positioning strategy in retailing (1989)Positioning strategy in retai…The Role of Advertising in the Retail Marketing Mix (1988)The Role of Advertising in th…Retail Marketing Management (1987)Retail Marketing ManagementHow UK Advertisers Set Budgets (1985)How UK Advertisers Set BudgetsRetail Trading in Britain 1850-1950. (1955)Retail Trading in Britain 185…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Marketing in the UK : a survey of current practice and performance (1984)Advertising Budgeting Methods in Canada, the UK and the USA (1991)Advertising adoption in a developing market economy: the case of Poland (1996)How Corporate Cultures Drive Advertising and Promotion Budgets (2014)Marketing to retailers: A battle for distribution? (1990)Cooperative advertising in a dual channel supply chain (2006)The optimal product pricing and carbon emissions reduction profit allocation of CET-covered enterprises in the cooperative supply chain (2021)Concentration in Retail Distribution: Measurement and Significance (1983)Strategic human resource management in department stores: An historical perspective (2005)The Origin and Development of Markets: A Business History Perspective (2011)Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation question (2003)From corporate strategy to business‐level advantage: Relatedness as resource congruence (2004)Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note (2004)TARGETING, SEGMENTS AND POSITIONING (1991)THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS (1992)Towards a theory of shopping: a holistic framework (2002)What's in store? Retail marketing and corporate social responsibility (2007)Fashion retailing – past, present and future (2014)Visual merchandising and store atmospherics: An integrated review and future research directions (2022)
this work references cited by second hop

References

  • 1987Retail Marketing Management175 cited
  • 1955Retail Trading in Britain 1850-1950.116 cited
  • 1989Positioning strategy in retailing115 cited
  • 1990Ad spending: growing market share.34 cited
  • 1988The Role of Advertising in the Retail Marketing Mix32 cited
  • 1985How UK Advertisers Set Budgets26 cited

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