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The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
8 references·2 citing·46 second hop
The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company (2015)The Impact of Marketing Mix Elements on C…An Indian customer surrounding 7P׳s of service marketing (2014)An Indian customer surroundin…An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions (2014)An Examination of the Relatio…Customer loyalty marketing research: A comparative approach between hospitality and business journals (2012)Customer loyalty marketing re…A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA (2011)A STUDY OF THE RELATIONSHIP B…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…Research Methods for Business (2008)Research Methods for BusinessUsing the 7Ps as a generic marketing mix (1995)Using the 7Ps as a generic ma…Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya (2021)Pengaruh Bauran Pemasaran (Ma…Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area (2021)Measurement of Brand Image, P…Principles of Marketing (1972)Breaking Free from Product Marketing (1977)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The 4S Web-Marketing Mix model (2002)Re-Thinking and Re-Tooling the Social Marketing Mix (2011)The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience (2016)Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Effect of Product Quality Perception, Trust, and Brand Image on Generic Drug Buying Decision and Consumer Satisfaction of Hospital Patients in East Kalimantan (2015)Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk (2016)The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction (2022)Survey research in operations management: a process‐based perspective (2002)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)
this work references cited by second hop

References

  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 2008Research Methods for Business2,376 cited
  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 1995Using the 7Ps as a generic marketing mix259 cited
  • 2012Customer loyalty marketing research: A comparative approach between hospitality and business journals159 cited
  • 2014An Indian customer surrounding 7P׳s of service marketing100 cited
  • 2014An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions46 cited
  • 2011A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA21 cited

Cited by

  • 2021Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area7 cited
  • 2021Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Minat Beli Konsumen di Okui Kopi 3.0 Surabaya7 cited

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