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Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

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2016A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media206 cited
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2019Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany143 cited
2017Native Advertising: The Black Sheep of the Marketing Family57 cited
2018

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Wirtschaftliche Probleme des Journalismus im Internet

47 cited

2017Understanding “Native Advertising” from the Perspective of Communication Strategies39 cited

2017When politicians go native: The consequences of political native advertising for citizens’ trust in news30 cited

2022A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising28 cited

2018Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit21 cited

2019Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets20 cited

2020Non-journalistic competitors of news media brands on Google and YouTube: From solid competition to a liquid media market18 cited

2021The Innovation Function of Hybridization in Public Relations15 cited

2023Blurring Boundaries of Journalism in Digital Media14 cited

2019The Role Performance of Native Advertising in Legacy and Digital-Only News Media14 cited

2015Media Brands in Children’s Everyday Lives13 cited

2021Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making5 cited