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Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior
13 references·1 citing·36 second hop
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References

  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2007Strategic Brand Management1,706 cited
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  • 2019Role of packaging in consumer buying behavior81 cited
  • 2014Essentials of Marketing: A Marketing Strategy Planning Approach76 cited
  • 1997Green Goods? Consumers, Product Labels and the Environment38 cited
  • 2012Brand Success Redefined: An Analysis of the Interrelationships Among Various Brand Dimensions13 cited

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  • 2021Logistics service quality in an emergent market in Latin America20 cited

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