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The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers)
16 references·1 citing·42 second hop
The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers) (2012)The Impact of Brand Personality on Produc…Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand) (2010)Impact of brand personality o…Brand personality of tourist destinations: An application of self-congruity theory (2010)Brand personality of tourist …The impact of brand personality and sales promotions on brand equity (2009)The impact of brand personali…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Determinants of the brand equity (2005)Determinants of the brand equ…An empirical analysis of the brand personality effect (2005)An empirical analysis of the …The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Brand equity valuation: a global perspective (1998)Brand equity valuation: a glo…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsConsumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Factors Determining Brand Equity for Retail Stores: A Market Segmentation Approach (2020)Factors Determining Brand Equ…A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1995Building Strong Brands4,432 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 2010Brand personality of tourist destinations: An application of self-congruity theory629 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
  • 2005Determinants of the brand equity413 cited
  • 2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)334 cited
  • 2005An empirical analysis of the brand personality effect328 cited
  • 1998Brand equity valuation: a global perspective

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271 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
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    • 2020Factors Determining Brand Equity for Retail Stores: A Market Segmentation Approach10 cited