Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector

16 references·4 citing·52 second hop

FromToDepth

this work references cited by second hop

References

1993Organizational culture and leadership16,462 cited
2002Systematic combining: an abductive approach to case research4,931 cited
1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
2004Small Firm Internationalization and Business Strategy452 cited
2005A brand orientation typology for SMEs: a case research approach312 cited
2006Strong brands and corporate brands296 cited
1994Brand Orientation – A Strategy for Survival291 cited
2010“Living the brand”: brand orientation in the business‐to‐business sector261 cited
2010SME brand building and management: an exploratory study190 cited
2011Entrepreneurial and SME marketing177 cited
2009Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexity168 cited
2011The underlying dimensions of brand orientation and its impact on financial performance166 cited
2010Brand new ventures? Insights on start‐ups' branding practices160 cited
2012Innovation in food sector SMEs147 cited
2011Entrepreneurial marketing: a strategy for the twenty‐first century?138 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2007Brand, organization identity and reputation: SMEs as expressive organizations137 cited

Cited by

2019The interplay between SME owner-managers and the brand-as-a-person21 cited
2020Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation16 cited
2016Journal of Brand Management – Year end review 201615 cited
2019Understanding brand story conceptualisations: brand practitioner perspectives2 cited