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Student Perceptions on Live-Case Projects: Undergraduate Marketing Research
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 2012Does Service-Learning Increase Student Learning?: A Meta-Analysis.280 cited
  • 2002Factors that Motivate and Deter Faculty Use of Service-Learning.241 cited
  • 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques218 cited
  • 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
  • 2000Experiential Learning Exercises in Services Marketing Courses197 cited
  • 2000A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle192 cited
  • 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
  • 2001Creating Positive Group Project Experiences: An Examination of the Role of the Instructor on Students’ Perceptions of Group Projects177 cited
  • 2004Achieving Marketing Curriculum Integration: A Live Case Study Approach170 cited
  • 2008Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners112 cited
  • 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course108 cited
  • 2005Five Principles for Workable Client-Based Projects: Lessons from the Trenches107 cited
  • 1978

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Learning by experience--what, why, how
106 cited
  • 1999Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course73 cited
  • 2008Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing69 cited
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    • 2023The value produced in lending strategic problems as live cases in futures education5 cited