References

• 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
• 1991Organizational Learning: The Contributing Processes and the Literatures8,066 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1997The Psychology of Attitudes7,143 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1992Core capabilities and core rigidities: A paradox in managing new product development6,453 cited
• 1995Market Orientation and the Learning Organization4,379 cited
• 1993Market Orientation: Antecedents and Consequences4,340 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
• 1993Factors Affecting Trust in Market Research Relationships3,649 cited
• 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
• 1997A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior1,685 cited
• 1996Whatisthe Difference Between Organizational Culture and Organizational Climate? A Native's Point of View on a Decade of Paradigm Wars