References

• 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting425 cited
• 2010Building comprehensible customer churn prediction models with advanced rule induction techniques366 cited
• 2005Predicting customer retention and profitability by using random forests and regression forests techniques308 cited
• 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
• 2004An integrated data mining and behavioral scoring model for analyzing bank customers234 cited
• 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
• 2008Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers141 cited
• 2012Modeling partial customer churn: On the value of first product-category purchase sequences95 cited
• 2009Domain knowledge integration in data mining using decision tables: case studies in churn prediction84 cited
• 2013ANALYZING EMPLOYEE ATTRITION USING DECISION TREE ALGORITHMS80 cited
• 2012Predicting e-commerce company success by mining the text of its publicly-accessible website74 cited
• 2010Applying Data Mining to Customer Churn Prediction in an Internet Service Provider68 cited
• 2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL