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Consumer Learning and 3-D Ecommerce: The Effects of Sequential Exposure of a Virtual Experience Relative toIndirect and Direct Product Experience on Product Knowledge, Brand Attitude and Purchase Intention
16 references·0 citing·42 second hop
Consumer Learning and 3-D Ecommerce: The Effects of Sequential Exposure of a Virtual Experience Relative toIndirect and Direct Product Experience on Product Knowledge, Brand Attitude and Purchase Intention (2001)Consumer Learning and 3-D Ecommerce: The …Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences (2000)Controlling the Information F…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Effects of message repetition…Design and Analysis: A Researcher's Handbook (1975)Design and Analysis: A Resear…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Why Do People Shop? (1972)Why Do People Shop?The Senses Considered as Perceptual Systems (1969)The Senses Considered as Perc…The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Measurement of Destination Image: An Empirical Assessment (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)The meaning and measurement of destination image. (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)Statistical principles in experimental design. (1962)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Judgment under Uncertainty: Heuristics and Biases (1975)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)When Good Brands Do Bad (2004)Development of a Scale to Measure Memorable Tourism Experiences (2010)Advances in Consumer Research (2025)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Minds, brains, and programs (1980)The motor theory of speech perception revised (1985)The Functional Architecture of Human Empathy (2004)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Effect size estimates: Current use, calculations, and interpretation. (2011)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1969The Senses Considered as Perceptual Systems6,336 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1975Design and Analysis: A Researcher's Handbook5,822 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 1972Why Do People Shop?1,065 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency

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744 cited
  • 2000Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences724 cited
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