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On the Analysis of Interactions in Marketing Research Data
7 references·4 citing·41 second hop
On the Analysis of Interactions in Marketing Research Data (1973)On the Analysis of Interactions in Market…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…The Price-Quality Relationship: An Extension (1969)The Price-Quality Relationshi…Measures of Association in Comparative Experiments: Their Development and Interpretation (1969)Measures of Association in Co…Experimental Designs in Measuring the Effectiveness of Promotion (1965)Experimental Designs in Measu…Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Analysis of Factorial Experim…The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets (1964)The Responsiveness of Food Sa…What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model (2015)What Drives Advertising Succe…Conjoint Analysis: A Pedagogical Model (1991)Conjoint Analysis: A Pedagogi…Improving Physical Distribution Service Decisions with Trade‐off Analysis (1976)Improving Physical Distributi…Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models (1975)Predicting Preferences on Exp…Design and Analysis of Industrial Experiments. (1955)Use of Half-Normal Plots in Interpreting Factorial Two-Level Experiments (1959)Integration theory and attitude change. (1971)The Subjective Workload Assessment Technique: A Scaling Procedure for Measuring Mental Workload (1988)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)A Computer-Aided Approach for Teaching and Learning Physical Distribution Service Concepts (1992)Measuring customer service quality in international marketing channels: a multimethod approach (1995)Design and Analysis of Experiments in Psychology and Education. (1954)Average Values of Mean Squares in Factorials (1956)The Eta Coefficient in Complex Anova Designs (1970)Review of Educational Research (1971)Learning environment in curriculum evaluation: A review (1981)Multiple criteria for evaluating the magnitude of experimental effects. (1989)Additivity, utility, and subjective probability (1967)Contingent Valuation: A Critical Assessment (1993)Validating vignette and conjoint survey experiments against real-world behavior (2015)Contemporary Guidance for Stated Preference Studies (2017)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Social media? Get serious! Understanding the functional building blocks of social media (2011)A Note on Some Experimental Findings About the Meanings of Price (1954)Statistical principles in experimental design. (1962)The Price-Quality Relationship in an Experimental Setting (1968)New Evidence on Price and Product Quality (1977)Consumer and Provider Expectations and Experiences in Evaluating Professional Service Quality (1989)Consumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs (2000)Experimental Designs, Second Edition. (1958)Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)A Consumer-Based Methodology for the Identification of New Product Ideas (1974)Setting the strategic direction in a product-service firm (1994)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A Study of Marketing Generalizations (1980)Shelf space elasticity: A meta-analysis (2013)Store Atmospherics and Experiential Marketing: A Conceptual Framework and Research Propositions for An Extraordinary Customer Experience (2014)Fractional Factorial Experimental Designs in Marketing Research (1973)An analysis of factors associated with weekly food store sales variation (1986)The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study (2018)
this work references cited by second hop

References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
  • 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data510 cited
  • 1964The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets136 cited
  • 1969The Price-Quality Relationship: An Extension123 cited
  • 1969Measures of Association in Comparative Experiments: Their Development and Interpretation101 cited
  • 1965Experimental Designs in Measuring the Effectiveness of Promotion24 cited

Cited by

  • 2015What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model103 cited
  • 1975Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models57 cited
  • 1976Improving Physical Distribution Service Decisions with Trade‐off Analysis17 cited
  • 1991Conjoint Analysis: A Pedagogical Model7 cited

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