La mise en œuvre du modèle interactif de concurrence spatiale (MICS) subjectif

Gérard Cliquet

23 citations0/0 files storedRecherche et Applications en Marketing (French Edition)

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Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Economic and Environmental Valuation

Abstract

Pour tenter de mesurer l'efficacité de la politique commerciale d'un point de vente, le MICS (modèle MCI spatial) est mis en œuvre à l'aide de données subjectives au lieu de données objectives habituellement utilisées. Cet article décrit la méthodologie originale développée à cette fin.

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1964Defining and Estimating a Trading Area 1979Retail Management: A Strategic Approach 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach 1971Identification of Determinant Attributes: A Comparison of Methods 1966Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales 1981Specification of Patronage Models for Retail Center Choice 1975A Path-Analytic Exploration of Retail Patronage Influences 2022Emerging Concepts In Marketing

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1995Implementing a subjective MCI model: An application to the furniture market 2013Consumer Spatial Behavior 2015Retail attraction revisited: From gravitation to purchase flows, a geomarketing application 1997Econométrie de la compétitivité: modèles et contre-exemples 2014L’attraction commerciale revisitée : de la gravitation aux flux d’achat, une application du géomarketing

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