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Product Differentiation and Market Segmentation as Alternative Marketing Strategies
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  • 2005Knowledge diffusion, market segmentation and technological catch-up: The case of the telecommunication industry in China384 cited
  • 1999Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms326 cited

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2006
Does relationship marketing improve customer relationship satisfaction and loyalty?
325 cited
  • 2010Does culture still matter?: The effects of individualism on national innovation rates322 cited