SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
La sensibilité du consommateur à la promotion des ventes: de la naissance à la maturité
16 references·7 citing·34 second hop
La sensibilité du consommateur à la promotion des ventes: de la naissance à la maturité (1992)La sensibilité du consommateur à la promo…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Measuring the Effect of Retai…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Consumer Promotions and the Acceleration of Product Purchases (1985)Consumer Promotions and the A…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Behavioral Learning Theory: I…Impact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…The Theory of Stochastic Preference and Brand Switching (1974)The Theory of Stochastic Pref…L'influence de la pratique sportive au sein des clubs sportifs fédératifs sur la sensibilité des enfants (7-12 ans) aux actions responsables (2018)L'influence de la pratique sp…Estudo sobre os fatores que afetam a intenção de compras online (2017)Estudo sobre os fatores que a…La propension à résister du consommateur : contribution à l’étude d’une disposition à s’opposer aux tentatives d’influence marchande (2014)La propension à résister du c…Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts (2014)Consumers’ propensity to resi…L'influence de la promotion des ventes sur le consommateur : Un essai de conceptualisation (1994)L'influence de la promotion d…Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions (1994)Dix ans de recherches sur la …Portée et limites de l'utilisation du modèle Logit pour l'étude des comportements d'achat (1993)Portée et limites de l'utilis…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Customer satisfaction, customer retention, and market share (1993)A Comparative Analysis of Reference Price Models (1997)Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis1 (2010)Conditional logit analysis of qualitative choice behavior (1972)Developing and validating a multidimensional consumer-based brand equity scale (2001)Monopoly and product quality (1978)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Consumer Behavior in Web-Based Commerce: An Empirical Study (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The Elaboration Likelihood Model of Persuasion (1986)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1978Brand Loyalty: Measurement and Management974 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1990A Price Expectations Model of Customer Brand Choice439 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
  • 1974The Theory of Stochastic Preference and Brand Switching344 cited
  • 1988

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
316 cited

Cited by

  • 2014La propension à résister du consommateur : contribution à l’étude d’une disposition à s’opposer aux tentatives d’influence marchande27 cited
  • 1994L'influence de la promotion des ventes sur le consommateur : Un essai de conceptualisation21 cited
  • 2014Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts20 cited
  • 1994Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions16 cited
  • 2017Estudo sobre os fatores que afetam a intenção de compras online14 cited
  • 1993Portée et limites de l'utilisation du modèle Logit pour l'étude des comportements d'achat13 cited
  • 2018L'influence de la pratique sportive au sein des clubs sportifs fédératifs sur la sensibilité des enfants (7-12 ans) aux actions responsables0 cited