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“An Honorable Place”: The Quest for Professional Advertising Education, 1900–1917

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References

1966The Search for Order, 1877-1920826 cited
1977The Culture of Professionalism252 cited
2006The Servants of Power.126 cited
1967The Changing Concept of “Human Nature” in the Literature of American Advertising70 cited
1904The Theory of Advertising42 cited
1972An American Courtship: psychologists and Advertising Theory in the progressive era30 cited
1976The concept of suggestion in the early history of advertising psychology26 cited
1947Pioneers in the Development of Advertising26 cited
1980Advertising History-According to the Textbooks23 cited

Cited by

2013Promoting the consumer society: Ernest Dichter, the Cold War and FBI22 cited
1993Advertising Research in the Pre-Depression Years: A Cultural History15 cited
2009Hollander's doctoral seminar in the history of marketing thought14 cited
1998Content and Strategy in the Entry-Level Advertising Portfolio13 cited
1990The “culture” of J. Walter Thompson, 1915–192512 cited
2005Advertising Creative Practitioners on the Value of Advertising Education: An Overview11 cited

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1984

Advertising Education

11 cited

1996Rankings of Advertising Programs by Advertising Educators10 cited

2022Profit Margins: The American Silent Cinema and the Marginalization of Advertising10 cited

2002Teaching the Advertising Media-planning Course: Trying to Serve Two Masters7 cited