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Consumer Involvement and Deception from Implied Advertising Claims

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References

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1991Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

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176 cited

1991Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information175 cited

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2000Relatedness, Prominence, and Constructive Sponsor Identification93 cited
2001The psychology of deception in marketing: A conceptual framework for research and practice81 cited
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2010Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation63 cited
2011Effects of outdoor advertising: Does location matter?61 cited