References

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• 1991Structural Equations with Latent Variables.17,443 cited
• 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
• 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
• 1991Accommodation theory: Communication, context, and consequence1,474 cited
• 1985Measurement in Cross-Cultural Psychology1,092 cited
• 1993Social Motivations For Codeswitching1,067 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1991Contexts of Accommodation821 cited
• 1986Conceptualizing Involvement631 cited
• 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
• 1986After the New Wears off: The Temporal Context of Product Involvement608 cited
• 1973Towards a theory of interpersonal accommodation through language: some Canadian data