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Marketing in 1985: A View from the Ivory Tower
0 references·3 citing·9 second hop
Marketing in 1985: A View from the Ivory Tower (1977)Marketing in 1985: A View from the Ivory …Salespeople View Buyer Behavior (1982)Salespeople View Buyer Behavi…Changes in industrial buying: Implications for industrial marketers (1980)Changes in industrial buying:…Stability or change in marketing methods? (1978)Stability or change in market…Buying Is Marketing Too! (1973)Emerging models of organizational buying processes (1977)Organizational buying behavior: Hypotheses and directions (1977)Organizational buying behavior: Toward an integrative framework (1996)The Perceived Importance of the Elements of Strategy (1968)Successful Marketing Strategies (1973)The future of marketing strategy (1976)“Positioning” a Company as a Preferred Customer (1978)Top Management's View of the Purchasing Function (1989)
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  • 1982Salespeople View Buyer Behavior14 cited
  • 1980Changes in industrial buying: Implications for industrial marketers10 cited
  • 1978Stability or change in marketing methods?6 cited

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