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New Product Models for Test Market Data

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References

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1984

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New product forecasting

85 cited

1998An empirical comparison of new product trial forecasting models80 cited

1988New product forecasting models76 cited

1985Estimating Market Growth for New Products: An Analogical Diffusion Model Approach65 cited

2013Human consumption as an invasive species management strategy. A preliminary assessment of the marketing potential of invasive Asian carp in the US65 cited

2001Using cellular automata modeling of the emergence of innovations58 cited

1986Pretest Market Models: A Critical Evaluation56 cited

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2010Measuring traveler involvement in urban public transport services: The case of Kaohsiung18 cited

2000Prüfung von Produktideen und -konzepten10 cited