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Cited by

• 2000Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure424 cited
• 1998Marketing Organization: An Integrative Framework of Dimensions and Determinants327 cited
• 1996Customer orientation and buyer satisfaction: The malaysian housing market21 cited
• 1989Marketing Organisation in the UK Financial Services Industry20 cited
• 1991An appraisal of the marketing development in engineering consultancy firms18 cited
• 1991An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession17 cited
• 1989The marketing and strategic planning interface10 cited
• 2003Characteristics of marketing organisation in the New Zealand financial services sector9 cited
• 1990Professional Accountancy Firms and Marketing9 cited
• 1983Retailer Marketing – Informational Strategies8 cited
• 1990Communications and the Reality of Marketing in Professional Service Firms7 cited