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A Loyalty Group Segmentation Model for Brand Purchasing Simulation

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References

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1976Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons127 cited
1974Market Segment Response to the Marketing Decision Variables102 cited
1976Short-Term Price and Dealing Effects in Selected Market Segments90 cited
1976An Entropy Model of Brand Purchase Behavior88 cited

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1994Understanding price effects for new nondurables: How price responsiveness varies across depth-of-repeat classes and types of consumers24 cited
2012Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety

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