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Marketing theory: experience marketing and experiential marketing

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
1991Flow: The Psychology of Optimal Experience3,621 cited
2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
1998Welcome to the experience economy.3,099 cited
1999Experiential Marketing2,989 cited
1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
2012The Experience Economy1,886 cited
2007How to Sustain the Customer Experience:1,784 cited
1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
1965Religions, Values, and Peak-Experiences945 cited
2003Revisiting Consumption Experience851 cited
2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
2010An epistemological view of consumer experiences571 cited

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2008

Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

493 cited

Cited by

2022Customer experience in digital banking: a review and future research directions185 cited
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2014Designing corporate brand experience in an online context: A qualitative insight104 cited
2015Retail store environment and customer experience: a paradigm89 cited
2013‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis34 cited
2019Using the experiential approach in marketing and management: A systematic literature review13 cited
2016Event Marketing and Experiential Marketing towards the Formation of Net Marketing Contribution Margin (NMCM) (Study at PT. Garuda Indonesia, TBK)10 cited
2018Marketing in an Experiential Perspective: From “Goods and Service Logic” to “Experience Logic”8 cited
2023The Experience Economy in the Systems of Urban and Regional Transport - from a Change of Location to Positive Emotional Impressions during Movements4 cited
2020Estudio exploratorio sobre la experiencia multisensorial en el museo vivencial de vino y pisco en Arequipa - Perú1 cited
2026Exploración de la IA y contenidos inmersivos en el sector del vino0 cited