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A Reconsideration of the Recognition of Advertising Assets on Financial Statements
4 references·5 citing·39 second hop
A Reconsideration of the Recognition of Advertising Assets on Financial Statements (1977)A Reconsideration of the Recognition of A…The economics of advertising (1972)The economics of advertisingRates of Amortization of Advertising Expenditures (1971)Rates of Amortization of Adve…Amortization of Advertising Expenditures in the Financial Statements (1970)Amortization of Advertising E…Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods (1964)Estimating the Effectiveness …An assessment of advertising effectiveness of Indian banks using Koyck model (2019)An assessment of advertising …Cyclical effects of advertising on hotel sales, risk and return (2015)Cyclical effects of advertisi…Brands: the asset definition and recognition test (1998)Brands: the asset definition …Firm Valuation of Advertising Expense: An Investigation of Scaler Effects (1997)Firm Valuation of Advertising…Accounting for Marketing Assets (1986)Accounting for Marketing Asse…Management ownership and market valuation (1988)Why Investors Value Multinationality (1991)Advertising, R&D Expenditures and the Market Value of the Firm (1993)The Long-Term Impact of New-Product Introductions and Promotions on Financial Performance and Firm Value (2003)Differential impact of advertising and distribution expenditure on Tobin's Q (2009)Product market advertising and corporate bonds (2012)Specification Tests in Econometrics (1978)Analysis of Panel Data (2003)Econometric Analysis of Panel Data (2021)Understanding the effects of economic policy uncertainty on US tourism firms’ performance (2021)General Systems Theory—The Skeleton of Science (1956)The Theory and Measurement of Business Income (1961)Premiums for High Quality Products as Returns to Reputations (1983)The Measurement of Cumulative Advertising Effects (1965)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Does alcohol advertising affect overall consumption? A review of empirical studies. (1988)Assessing Advertising Efficiency (2010)The Structure of Scientific Revolutions (1963)Separating the brand asset from the goodwill asset (1998)The brand accounting side‐show (1999)UK Brand Asset Recognition Beyond “Transactions or Events” (2001)Philosophy and the Mirror of Nature (2008)The Structure of Scientific Revolutions (2017)The Measurement of Consumers' Expenditure and Behaviour in the United Kingdom, 1920-1938, Volume I (1955)Forecasting Sales by Exponentially Weighted Moving Averages (1960)A New Product Analysis and Decision Model (1968)SPRINTER: a model for the analysis of new frequently purchased consumer products (1969)The Demand for Branded Goods as Estimated from Consumer Panel Data (1976)Selling the American People (2023)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)How does foreign entry affect domestic banking markets? (2001)The Stock Market Valuation of Research and Development Expenditures (2001)Mobile Banking Application (App) Adoption Behaviour Amongst Malaysian Consumers (2023)The Application of Management Accounting Techniques to Marketing (1988)C apital M arkets R esearch A nd T he G oodwill D ebate (1995)Advertising spending, firm performance, and the moderating impact of CSR (2017)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)
this work references cited by second hop

References

  • 1972The economics of advertising389 cited
  • 1971Rates of Amortization of Advertising Expenditures126 cited
  • 1964Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods49 cited
  • 1970Amortization of Advertising Expenditures in the Financial Statements38 cited

Cited by

  • 1997Firm Valuation of Advertising Expense: An Investigation of Scaler Effects28 cited
  • 1998Brands: the asset definition and recognition test20 cited
  • 1986Accounting for Marketing Assets15 cited
  • 2019An assessment of advertising effectiveness of Indian banks using Koyck model14 cited
  • 2015Cyclical effects of advertising on hotel sales, risk and return11 cited

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