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Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation
16 references·16 citing·27 second hopsampled
Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation (1987)Evaluation and Use of Marketing Research …Communication And Persuasion (2017)Communication And PersuasionA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Factors Affecting the Use of Market Research Information: A Path Analysis (1982)Factors Affecting the Use of …Exploring marketing research (1982)Exploring marketing researchBook Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Using Social Research in Public Policy Making. (1979)Using Social Research in Publ…Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. (1979)Biased assimilation and attit…Script processing in attitude formation and decision making. (1976)Script processing in attitude…Perseverance in self-perception and social perception: Biased attributional processes in the debriefing paradigm. (1975)Perseverance in self-percepti…On the psychology of prediction. (1973)On the psychology of predicti…Subjective probability: A judgment of representativeness (1972)Subjective probability: A jud…Belief in the law of small numbers. (1971)Belief in the law of small nu…Illusory correlation as an obstacle to the use of valid psychodiagnostic signs. (1969)Illusory correlation as an ob…Genesis of popular but erroneous psychodiagnostic observations. (1967)Genesis of popular but errone…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Communication and persuasion (1954)Communication and persuasionMarket Intelligence Dissemination Practices (2019)Market Intelligence Dissemina…Turning customer satisfaction measurements into action (2014)Turning customer satisfaction…The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions (2006)The market orientation–new pr…Barriers to Information Management (2005)Barriers to Information Manag…Barriers to practical use of academic marketing knowledge (2004)Barriers to practical use of …Towards an understanding of cross‐national similarities and differences in export information utilization (2003)Towards an understanding of c…Symbolic use of export information (2003)Symbolic use of export inform…Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth (2001)Signaling Strategies in Compe…The Quality Double Whammy (1999)The Quality Double WhammyThe effectiveness of market information in enhancing new product success rates (1999)The effectiveness of market i…Measuring Export Information Use (1999)Measuring Export Information …“Do the Right Thing:” Diverging Effects of Accountability in a Managerial Context (1999)“Do the Right Thing:” Divergi…Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model (1997)Use of export marketing resea…Information styles of marketing and R&D personnel during technological product innovation projects (1992)Information styles of marketi…The Role of Experience in Information Use and Decision Making by Marketing Managers (1990)The Role of Experience in Inf…Knowledge Disavowal (1989)Knowledge DisavowalThe Psychology of Interpersonal Relations. (1958)Availability: A heuristic for judging frequency and probability (1973)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Nature of Prejudice (1954)The Structure of Scientific Revolutions (1963)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Motivated Skepticism in the Evaluation of Political Beliefs (2006)The Elaboration Likelihood Model of Persuasion (1986)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Telling more than we can know: Verbal reports on mental processes. (1977)Gender schema theory: A cognitive account of sex typing. (1981)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)International Norm Dynamics and Political Change (1998)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1973On the psychology of prediction.6,201 cited
  • 1972Subjective probability: A judgment of representativeness4,876 cited
  • 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.4,582 cited
  • 1971Belief in the law of small numbers.3,244 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 2017Communication And Persuasion2,240 cited
  • 1954Communication and persuasion1,081 cited
  • 1975Perseverance in self-perception and social perception: Biased attributional processes in the debriefing paradigm.1,052 cited
  • 1982Exploring marketing research1,030 cited
  • 1969Illusory correlation as an obstacle to the use of valid psychodiagnostic signs.989 cited
  • 1979Using Social Research in Public Policy Making.934 cited
  • 1967Genesis of popular but erroneous psychodiagnostic observations.847 cited
  • 1976Script processing in attitude formation and decision making.694 cited

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  • 1982Factors Affecting the Use of Market Research Information: A Path Analysis618 cited
  • Cited by

    • 1999The Quality Double Whammy168 cited
    • 1990The Role of Experience in Information Use and Decision Making by Marketing Managers161 cited
    • 2001Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth145 cited
    • 1999Measuring Export Information Use121 cited
    • 2006The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions103 cited
    • 2004Barriers to practical use of academic marketing knowledge63 cited
    • 1999The effectiveness of market information in enhancing new product success rates61 cited
    • 2019Market Intelligence Dissemination Practices58 cited
    • 1992Information styles of marketing and R&D personnel during technological product innovation projects53 cited
    • 2014Turning customer satisfaction measurements into action52 cited
    • 2005Barriers to Information Management49 cited
    • 2003Symbolic use of export information44 cited
    • 2003Towards an understanding of cross‐national similarities and differences in export information utilization36 cited
    • 1989Knowledge Disavowal34 cited
    • 1999“Do the Right Thing:” Diverging Effects of Accountability in a Managerial Context33 cited
    • 1997Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model30 cited