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Advertising Quality in Sales Response Models
13 references·4 citing·42 second hop
Advertising Quality in Sales Response Models (1987)Advertising Quality in Sales Response Mod…Advertising Management (2014)Advertising ManagementToward a Methodology for Measuring Advertising Copy Effects (1984)Toward a Methodology for Meas…Information Response Models: An Integrated Approach (1982)Information Response Models: …A Profile of Responses to Commercials (1979)A Profile of Responses to Com…A Cross Sectional Study of Freight Transport Demand and Rail-Truck Competition in Canada (1979)A Cross Sectional Study of Fr…Specification Tests in Econometrics (1978)Specification Tests in Econom…Hedonic prices, price indices and housing markets (1978)Hedonic prices, price indices…Current issues and research in advertising (1978)Current issues and research i…Marketing Models and Econometric Research (1977)Marketing Models and Economet…3. Hedonic Price Indexes for Automobiles: An Econometric Analysis of Quality Change (1971)3. Hedonic Price Indexes for …Prediction of New Product Performance: An Analytical Approach (1969)Prediction of New Product Per…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Predicting Short-Term Changes in Market Share as a Function of Advertising Strategy (1964)Predicting Short-Term Changes…Does Advertising Influence Investors? Evidence and Research Propositions (2004)Does Advertising Influence In…Advertising productivity: developing an agenda for research (2001)Advertising productivity: dev…Die Wirkung absatzpolitischer Instrumente (1995)Die Wirkung absatzpolitischer…Chapter 15 Marketing-mix models (1993)Chapter 15 Marketing-mix mode…Early Prediction of Market Success for New Grocery Products (1960)Use of Consumer Panels for Brand-Share Prediction (1968)Early Prediction of Market Success for New Grocery Products (1976)News: A Decision-Oriented Model for New Product Analysis and Forecasting (1982)Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996)Fast and frequent: Investigating box office revenues of motion picture sequels (2007)On the Pooling of Time Series and Cross Section Data (1978)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)Estimating Standard Errors in Finance Panel Data Sets: Comparing Approaches (2008)A New Approach to Consumer Theory (1966)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)A New Approach to Consumer Theory (1976)Market segmentation and valuing amenities with hedonic models: The case of hazardous waste sites (1990)Valuing Urban Wetlands: A Property Pricing Approach, (1997)Geographically weighted regression with a non-Euclidean distance metric: a case study using hedonic house price data (2014)Self-Perception Theory (1972)The processes of causal attribution. (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)A Model for Predictive Measurements of Advertising Effectiveness (1961)Profiling User Responses to Commercial Websites (1997)Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web (1998)The Interactive Advertising Model (2000)Advances in Consumer Research (2025)Railroad Rates, Profitability, and Welfare under Deregulation (1981)Alternative Demand Models and Their Elasticity Estimates (1989)Freight transportation demand: A survey of recent econometric studies (1989)The Choice Theory Approach to Market Research (1986)Automobile Prices in Market Equilibrium (1995)Raising the Speed Limit: U.S. Economic Growth in the Information Age (2000)Testing Distributed Lag Models of Advertising Effect (1972)Optimal marketing behavior in oligopoly (1975)An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship (1977)The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising (1994)Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall (2002)Sense-making of employment: on whether and why people read employment advertising (2006)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1978Specification Tests in Econometrics18,788 cited
  • 1978Current issues and research in advertising940 cited
  • 19713. Hedonic Price Indexes for Automobiles: An Econometric Analysis of Quality Change663 cited
  • 1978Hedonic prices, price indices and housing markets458 cited
  • 1982Information Response Models: An Integrated Approach407 cited
  • 1979A Profile of Responses to Commercials241 cited
  • 1965The Measurement of Cumulative Advertising Effects113 cited
  • 1979A Cross Sectional Study of Freight Transport Demand and Rail-Truck Competition in Canada98 cited
  • 1969Prediction of New Product Performance: An Analytical Approach94 cited
  • 2014Advertising Management49 cited
  • 1964Predicting Short-Term Changes in Market Share as a Function of Advertising Strategy49 cited
  • 1977Marketing Models and Econometric Research40 cited
  • 1984Toward a Methodology for Measuring Advertising Copy Effects19 cited

Cited by

  • 2004Does Advertising Influence Investors? Evidence and Research Propositions21 cited
  • 1993Chapter 15 Marketing-mix models17 cited

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1995
Die Wirkung absatzpolitischer Instrumente
12 cited
  • 2001Advertising productivity: developing an agenda for research8 cited