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The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing
6 references·16 citing·47 second hop
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 1891Black's Law Dictionary1,255 cited
  • 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
  • 1983Marketing Strategy: New Directions for Theory and Research333 cited
  • 1984Environmental Management: Revising the Marketing Perspective292 cited

Cited by

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  • 2011The Impact of Better Corporate Social Responsibility Disclosure on the Cost of Equity Capital298 cited
  • 2008Anti-branding on the internet261 cited
  • 2011Stakeholder marketing: a definition and conceptual framework255 cited
  • 2013Bittersweet! Understanding and Managing Electronic Word of Mouth200 cited
  • 2015Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds184 cited
  • 1990Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data

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175 cited
  • 2007Corporate social responsibility and the positioning of grocery brands174 cited
  • 1999Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice172 cited
  • 2008Can Consumers Buy Responsibly? Analysis and Solutions for Market Failures162 cited
  • 2010An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions162 cited
  • 2012Politicizing the expertise of the accounting industry in the realm of corporate social responsibility160 cited
  • 1991Consumer Boycotts: A Conceptual Framework and Research Agenda159 cited
  • 2008Consumer boycotts due to factory relocation158 cited