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Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations
8 references·16 citing·45 second hop
Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations (1992)Getting an Angle in Advertising: The Effe…Metaphors We Live By (2003)Metaphors We Live ByThe Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Decision Making Under Ambiguity (1986)Decision Making Under Ambigui…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Judging people in the news — unconsciously: Effect of camera angle and bodily activity (1973)Judging people in the news — …The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion (2021)The Effect of Affect: An Appr…The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising (2019)The Image Realism Effect: The…Verticality in product labels and shelves as a metaphorical cue to quality (2017)Verticality in product labels…Image proximity in advertising appeals: Spatial distance and product types (2017)Image proximity in advertisin…Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior (2014)Imagining Yourself in the Sce…Restrictionism and Reflection (2012)Restrictionism and ReflectionEmbodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations (2012)Embodied Product Perception: …Understanding the impact of self‐concept on the stylistic properties of images (2010)Understanding the impact of s…The moderating role of price consciousness on the effectiveness of price discounts and premium promotions (2009)The moderating role of price …The effects of the amount of information on cognitive responses in online purchasing tasks (2009)The effects of the amount of …How Emotive is Creativity (2009)How Emotive is CreativityConsumer Preference for Product Bundles: The Role of Reduced Search Costs (2006)Consumer Preference for Produ…EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…Points of View and Pieces of Time: A Taxonomy of Image Attributes (2004)Points of View and Pieces of …Elaboration Likelihood Model in Consumer Research: A Review (2001)Elaboration Likelihood Model …A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience (2000)A Comparative Analysis of Thr…Beyond boredom and anxiety (1975)Flow: the psychology of optimal experience (1990)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)A Dual-Process Model of Interactivity Effects (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Influence of Facebook brand-page posts on online engagement (2015)Statistical principles in experimental design. 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this work references cited by second hop

References

  • 2003Metaphors We Live By25,220 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
  • 1986Decision Making Under Ambiguity626 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1973Judging people in the news — unconsciously: Effect of camera angle and bodily activity102 cited

Cited by

  • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
  • 2017Image proximity in advertising appeals: Spatial distance and product types125 cited
  • 2009The effects of the amount of information on cognitive responses in online purchasing tasks119 cited
  • 2006Consumer Preference for Product Bundles: The Role of Reduced Search Costs113 cited
  • 2009The moderating role of price consciousness on the effectiveness of price discounts and premium promotions108 cited
  • 2012Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

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105 cited
  • 2014Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior84 cited
  • 2000A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience78 cited
  • 2004Points of View and Pieces of Time: A Taxonomy of Image Attributes71 cited
  • 2012Restrictionism and Reflection67 cited
  • 2017Verticality in product labels and shelves as a metaphorical cue to quality65 cited
  • 2001Elaboration Likelihood Model in Consumer Research: A Review65 cited
  • 2021The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion64 cited
  • 2009How Emotive is Creativity63 cited
  • 2019The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising53 cited
  • 2010Understanding the impact of self‐concept on the stylistic properties of images53 cited