References

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• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1995Building Strong Brands4,432 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
• 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
• 1995Measuring customer‐based brand equity1,388 cited
• 1995Investment Valuation: Tools and Techniques for Determining the Value of Any Asset1,380 cited
• 1994The Financial Information Content of Perceived Quality789 cited
• 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
• 1993Measuring brand value with scanner data618 cited
• 1999Valuing intangible assets302 cited
• 1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited
• 1998Brand equity valuation: a global perspective271 cited
• 1998Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies264 cited