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The lady doth protest too much: a neurophysiological perspective on brand tarnishment
16 references·1 citing·46 second hop
The lady doth protest too much: a neurophysiological perspective on brand tarnishment (2016)The lady doth protest too much: a neuroph…Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? 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(1994)Behavioral inhibition, behavi…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…For Distinguished Early Career Contribution to Psychophysiology: Award Address, 1988 (1990)For Distinguished Early Caree…Trademark Law: An Economic Perspective (1987)Trademark Law: An Economic Pe…Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. (1986)Electromyographic activity ov…The Rational Basis of Trademark Protection (1927)The Rational Basis of Tradema…Demystifying neuromarketing (2018)Demystifying neuromarketingConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Whence Consumer Loyalty? (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
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280 cited
  • 2002The Internet and the birth of real consumer power212 cited
  • 2011Negative emotions and their effect on customer complaint behaviour203 cited
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    • 2018Demystifying neuromarketing310 cited