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Advertising effectiveness measurement : intermediate constructs and measures
16 references·3 citing·40 second hop
Advertising effectiveness measurement : intermediate constructs and measures (2000)Advertising effectiveness measurement : i…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues (1994)Measuring the Affective and C…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Concept of External Validity (1982)The Concept of External Valid…Designing Research for Application (1981)Designing Research for Applic…Conjectures and Refutations: The Growth of Scientific Knowledge. (1965)Conjectures and Refutations: …Construct validity in psychological tests. (1955)Construct validity in psychol…Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren (2016)Controlling der Marketingkomm…Work motivation studies of its determinants and outcomes (2001)Work motivation studies of it…Företaget som investeringsobjekt : hur placerare och analytiker arbetar med att ta fram ett investeringsobjekt (2001)Företaget som investeringsobj…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Empiricism, Semantics, and Ontology (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)Statistical principles in experimental design. 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(1979)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Understanding Attitudes and Predicting Social Behavior (1980)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Factors affecting response rates of the web survey: A systematic review (2009)A Theory of Cognitive Dissonance (2017)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Computer Support for Knowledge-Building Communities (1994)Making knowledge the basis of a dynamic theory of the firm (1996)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)
this work references cited by second hop

References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1965Conjectures and Refutations: The Growth of Scientific Knowledge.4,189 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1981Designing Research for Application1,805 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited

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  • 1994Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues859 cited
  • 1982The Concept of External Validity615 cited
  • Cited by

    • 2001Work motivation studies of its determinants and outcomes60 cited
    • 2001Företaget som investeringsobjekt : hur placerare och analytiker arbetar med att ta fram ett investeringsobjekt23 cited
    • 2016Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren12 cited