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Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China
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Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China (2016)Analyzing the role of public sector marke…Strategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…The Chinese Economy: Transitions and Growth (2007)The Chinese Economy: Transiti…Antecedents and consequences of market orientation in public organisations (2001)Antecedents and consequences …Self-Efficacy: The Exercise of Control (1999)Self-Efficacy: The Exercise o…Marketing Management for Nonprofit Organizations (1999)Marketing Management for Nonp…Do universities that are more market orientated perform better? (1998)Do universities that are more…To “act wisely in human relations:” Exploring the dimensions of social competence (1996)To “act wisely in human relat…Social marketing: strategies for changing public behavior (1990)Social marketing: strategies …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Moral mazes: The world of corporate managers (1988)Moral mazes: The world of cor…Strategic marketing for nonprofit organizations (1985)Strategic marketing for nonpr…Power In and Around Organizations. (1985)Power In and Around Organizat…Marketing, Society, and Conflict (1976)Marketing, Society, and Confl…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…A New Form of Marketing Myopia: Rejoinder to Professor Luck (1969)A New Form of Marketing Myopi…Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Relevance Lost: The Rise and Fall of Management Accounting (1987)Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Personality differences predict health-risk behaviors in young adulthood: Evidence from a longitudinal study. (1997)Risk Communication for Public Health Emergencies (2007)Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (2010)The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)Perceptual determinants of nonprofit giving behavior (2005)A flipped classroom model in higher education: a review of the evidence across disciplines (2019)Regularizing Rioting: Permitting Public Protest in an Authoritarian Regime (2013)Untangling Trade and Technology: Evidence from Local Labour Markets (2015)The Dynamics of Political Embeddedness in China (2016)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Social Cognitive Theory: An Agentic Perspective (2001)Political marketing and the marketing concept (1996)The Antecedents and Consequences of Market Orientation in Australia (2000)Social Identity Theory and the Organization (1989)POWER IN TOP MANAGEMENT TEAMS: DIMENSIONS, MEASUREMENT, AND VALIDATION. (1992)Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences (1997)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)General Theories and the Fundamental Explananda of Marketing (1983)The Critical Contribution of Social Marketing (2003)A history of schools of marketing thought (2005)Emotional Labor and Burnout: Comparing Two Perspectives of “People Work” (2002)Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research (2003)THE NORMALIZATION OF CORRUPTION IN ORGANIZATIONS (2003)
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References

  • 1999Self-Efficacy: The Exercise of Control46,779 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1985Power In and Around Organizations.2,437 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1988Moral mazes: The world of corporate managers1,295 cited
  • 2017Strategic Marketing for Non Profit Organizations750 cited
  • 1990Social marketing: strategies for changing public behavior644 cited
  • 2007The Chinese Economy: Transitions and Growth579 cited
  • 1985Strategic marketing for nonprofit organizations536 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1999Marketing Management for Nonprofit Organizations191 cited
  • 1969A New Form of Marketing Myopia: Rejoinder to Professor Luck166 cited
  • 2001Antecedents and consequences of market orientation in public organisations149 cited
  • 1998Do universities that are more market orientated perform better?148 cited
  • 1976Marketing, Society, and Conflict124 cited
  • 1996To “act wisely in human relations:” Exploring the dimensions of social competence

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