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Attributes of Attributes and Layers of Meaning
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  • 2000The `Qualitative' Versus `Quantitative' Research Debate: A Question of Metaphorical Assumptions?66 cited
  • 2004Exploring How Intangibility Affects Perceived Risk28 cited
  • 2013Harmonization Processes and Relational Meanings in Constructing Asian Weddings24 cited
  • 1997The nature of differences between similarity and preference judgements22 cited
  • 2018Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research21 cited
  • 2011Tourist shopping motivation: go with the flow or follow the plan20 cited
  • 2018Meaningful experiences: an embodied cognition perspective on brand meaning co-creation18 cited
  • 2010Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type18 cited
  • 2008On the malleable nature of product meaning in China17 cited
  • 2018Communicating value to enhance service visualization17 cited
  • 2012Brand personality inference: The moderating role of product meaning15 cited
  • 2008The Direct and Indirect Influences of Human Values on Consumer Choices15 cited
  • 2017Consumer evaluation of ingredient branding strategy14 cited
  • 2019Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers

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14 cited
  • 2012The Impact of Pretrial Advertising on Postt rial Product Evaluations: Assessing the Effects of Att ribute Information for Hedonic and Utilitarian Products11 cited
  • 2012The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes9 cited