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Applying decision tree models to SMEs: A statistics-based model for customer relationship management
13 references·0 citing·49 second hop
Applying decision tree models to SMEs: A statistics-based model for customer relationship management (2016)Applying decision tree models to SMEs: A …Organizational relationship termination competence: A conceptualization and an empirical test (2011)Organizational relationship t…Customer Knowledge Management Application in Malaysian Mobile Service Providers (2011)Customer Knowledge Management…Building customer commitment in business-to-business markets (2011)Building customer commitment …Supplier selection: A hybrid model using DEA, decision tree and neural network (2008)Supplier selection: A hybrid …Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Customer relationship management research (1992‐2002) (2005)Customer relationship managem…Customer relationship management in small–medium enterprises: The case of Turkish tourism industry (2005)Customer relationship managem…CRM: Profiting from understanding customer needs (2004)CRM: Profiting from understan…Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems (2003)Customer-Centric Strategic Pl…Superiority in customer relationship management : consequences for competitive advantage and performance (2002)Superiority in customer relat…Data mining techniques for customer relationship management (2002)Data mining techniques for cu…The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (1995)The Discipline of Market Lead…The Discipline of Market Leaders (1995)The Discipline of Market Lead…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)A Framework for Customer Relationship Management (2001)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Corporate sustainability performance and firm performance research (2013)Social media influencer marketing: foundations, trends, and ways forward (2023)Little Jiffy, Mark Iv (1974)The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants (2004)Understanding small firms in tourism: A perspective on research trends and challenges (2011)The influence of online reviews to online hotel booking intentions (2015)A systematic review of research on innovation in hospitality and tourism (2016)An Analysis Of Vendor Selection Systems And Decisions (1966)FINANCIAL RATIOS, DISCRIMINANT ANALYSIS AND THE PREDICTION OF CORPORATE BANKRUPTCY (1968)Measuring the efficiency of decision making units (1978)Application of fuzzy analytic network process for supplier selection in a manufacturing organisation (2010)Resilient supply chain design under operational and disruption risks considering quantity discount: A case study of pharmaceutical supply chain (2018)A systematic review of the research trends of machine learning in supply chain management (2019)Principles of Marketing (1972)Information Richness. 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this work references cited by second hop

References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 1995The Discipline of Market Leaders740 cited
  • 2002Data mining techniques for customer relationship management508 cited
  • 1995The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market499 cited
  • 2005Customer relationship management research (1992‐2002)387 cited
  • 2008Supplier selection: A hybrid model using DEA, decision tree and neural network284 cited
  • 2005Customer relationship management in small–medium enterprises: The case of Turkish tourism industry195 cited
  • 2002Superiority in customer relationship management : consequences for competitive advantage and performance181 cited
  • 2011Building customer commitment in business-to-business markets97 cited
  • 2004CRM: Profiting from understanding customer needs62 cited
  • 2003Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems59 cited
  • 2011Organizational relationship termination competence: A conceptualization and an empirical test45 cited
  • 2011Customer Knowledge Management Application in Malaysian Mobile Service Providers14 cited

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