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Cited by

• 2016Sidedness, commercial intent and expertise in blog advertising109 cited
• 1992The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages98 cited
• 1977Comparative Television Advertising: Examining its Nature and Frequency32 cited
• 2003Modelling consumer response to differing levels of comparative advertising32 cited
• 1994Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality27 cited
• 2017Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions26 cited
• 1991How Direct Comparative Ads and Market Share Affect Brand Choice24 cited
• 1988The Contrast Model of Similarity and Comparative Advertising19 cited
• 1982Comparative Advertising and Counterargument18 cited
• 2018Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response16 cited
• 1979Planning for Comparative Advertising Requires Special Attention10 cited
• 1994Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages6 cited