References

No references inside the corpus for this window.

Cited by

• 2009Virtual worlds — past, present, and future: New directions in social computing437 cited
• 2015Harnessing marketing automation for B2B content marketing429 cited
• 2009The fairyland of Second Life: Virtual social worlds and how to use them407 cited
• 2018A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity290 cited
• 2010Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life190 cited
• 2010Avatars as information: Perception of consumers based on their avatars in virtual worlds160 cited
• 2008Employee benefits: Literature review and emerging issues152 cited
• 2011Technology mediation in service delivery: A new typology and an agenda for managers and academics133 cited
• 2009Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”106 cited
• 2020Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study105 cited
• 2012A Manager's Perspective on Virtual Customer Integration for New Product Development93 cited
• 2013Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework86 cited
• 2013Organizational Learning and the Technology of Foolishness: The Case of Virtual Worlds at IBM